Tether, the largest stablecoin issuer, is going to El Salvador to grow its business in the United States, noting problems with regulations under Trump.
Tether, the world’s largest stablecoin issuer, is taking careful moves to grow its presence in the United States. With clarity about regulations on the way under President-elect Donald Trump, Tether CEO Paolo Ardoino has set out a strategy for handling the evolving environment while increasing profitability.

The company’s decision for Tether US expansion & to shift its operations to El Salvador shows its adaptability, while its record-breaking financial success confirms its supremacy in the cryptocurrency industry.
Tether’s Strategic Move into the US
A Cautionary Approach to Tether US Expansion
Tether’s CEO, Paolo Ardoino, has highlighted the company’s careful approach to Tether US expansion. In a recent interview with Bloomberg TV, Ardoino stated that while the company sees huge upside in the US market, it will advance cautiously while waiting for regulatory clarification.
“At the present, we want regulatory clarification and advice. We’ll wait to see what the legislation from the United States look like before making a decision,” Ardoino added. This scheduled technique demonstrates Tether’s wish to avoid mistakes in a market that is still determining its position on cryptocurrency legislation.
Optimism Under the Trump Administration
The predicted executive order by President-elect Donald Trump, which is likely to declare cryptocurrency as a national priority, has boosted Tether US expansion. Ardoino appreciated the US’s historical leadership in technical growth, expressing optimism that the country will resume its place as the leader in crypto innovation.
Tether’s Financial and Market Strengths
Record Profits in 2024
In 2024, Tether is expected to earn more than $10 billion in earnings. By the conclusion of the Q3, the business had already earned $7.7 billion in earnings from strategic investments and Treasury holdings. Higher interest rates and a comeback in the cryptocurrency industry have both contributed considerably to this expansion.

Stronghold on the Stablecoin Market
Tether’s stablecoin, USDT, has a market valuation of $137 billion and accounts for 64% of the market share. This dominance demonstrates USDT’s trust and popularity across the global crypto community. The Tether US expansion might help to strengthen its position, especially as the business looks for new prospects in America.
Strategic Investments and Partnerships
Investment in Rumble, Inc.
A key element of Tether’s plan is its $775 million investment in Rumble Inc., an American video-sharing website. This strategy is consistent with Tether’s support for free expression and alternative tech platforms. CEO Paolo Ardoino viewed this partnership as a “great opportunity” to begin investigating the US environment and its prospective developments.
Treasury Management by Cantor Fitzgerald
Tether’s successful Treasury resources are handled by Cantor Fitzgerald, a well-known financial services business. Notably, the firm’s CEO, Howard Lutnick, is expected to join Trump’s team as Secretary of Commerce. This link has the potential to greatly contribute to Tether US expansion.
Challenges and Caution in the US
Regulatory Uncertainty
Despite its optimistic outlook, Tether’s experience in the United States has not been without obstacles. In 2021, the business paid a $41 million settlement to settle assertions of exaggerated resources. Recent allegations also point to potential examines of sanctions and anti-money laundering regulations, however Tether disputes these assertions.
The digital assets licensing framework in El Salvador is very comprehensive and the application process is thorough. Same for the stablecoin one.
— Paolo Ardoino 🤖🍐 (@paoloardoino) January 16, 2025
It should be taken as an example by the rest of the world.
Ardoino’s cautious posture shows an awareness of these issues, emphasizing the importance of clear and supporting legislation before completely committing to the US market.
Increased Lobbying Efforts
To influence the regulatory landscape, Tether has greatly increased its lobbying activities. Former PayPal CEO Jesse Spiro has been tapped to manage the company’s government relations efforts, demonstrating its commitment to interacting with legislators and influencing positive results.
Global Expansion in El Salvador
Relocation of Global Headquarters
While Tether US expansion is happening, it has also made the brave decision to transfer its worldwide headquarters to El Salvador. The country’s broad digital asset licensing structure had a big impact on this choice. According to Ardoino, El Salvador’s regulatory strategy is an example for other countries.
Tether Tower and Workforce Growth
Tether’s ambitions for El Salvador include the building of the “Tether Tower,” a skyscraper in San Salvador. The shift will also include an increase in the company’s staff, with hundreds of people expected to join the new headquarters. This move demonstrates Tether’s long-standing commitment to El Salvador as a worldwide center for its activities.
Conclusion
The cautious yet planned approach to Tether US expansion demonstrates an extensive understanding of the market’s complexity and prospects. By using its excellent financial performance, market dominance, and strategic investments, the firm is well-positioned to handle regulatory uncertainty and capitalize on new possibilities.
Tether’s move to El Salvador illustrates the company’s dedication to expanding its worldwide presence. With the building of Tether Tower and a growing team, the firm is establishing itself as a crypto industry leader.
As Tether US expansion continues, the company’s disciplined methods and strong financial base are expected to support its sustained success in both the American and worldwide markets.
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